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Sweat. Work. Play. There are so many reasons to go good.

Everybody needs a tank full of good protein to fuel their moves!

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Make every rep count. Boost recovery and nail your physique goals!

Bye, bye 3.30-itis! Snack smarter and perform throughout the day

Energy to hit the court. or the beach. or the road, whatever!

Keep your tank FULL and protein COLD this SUMMER with a FREE stainless shaker!

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Over 3,500 5-star reviews from satisfied customers.


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Protein to feel and perform your best

  High protein to build lean muscle and boost performance

  Real organic superfoods bursting with nutrients your body loves

  Naturally satiating, decreases your appetite and keeps you fuller for longer

  Fast absorbing and gets to work quick! Excellent for exercise recovery

  Ultra low carbs and sugar, weight management made easy

  Absolutely nothing artificial, so you can feel good about using everyday

Goodness on the inside, and out.

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Premium whey and plant protein
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Real organic fruits and superfoods
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No fake stuff, nothing artificial.
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What's not to love? Nutritionists, Athletes, Foodies to Yogis all recommend

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And don't forget our
Goodness Guarantee

Because authenticity is hard to fake, we’re so confident you’ll love our blends that we offer a full money back guarantee!
Simply ship the product(s) back to us within 14 days and we’ll refund the total product value.

Frequently Asked Questions?

Why does Go Good whey protein powder have such a good reputation?

We use only NZ whey in our Whey Protein Concentrate blends. New Zealand whey is recognised worldwide for being of the highest quality.

Hormones & Antibiotic-Free Cows: Unlike other dairy producers the New Zealand industry has banned the use of growth hormones on cows, specifically Recombinant Bovine Growth Hormone (rBGH) which is injected to into cows to increase milk production in other countries.
Grass-Fed Cows: New Zealand dairy cows maintain a natural diet grazing on lush chemical free grass pastures. Non NZ whey protein is sourced from cows that are usually raised on un-natural corn or soy based diets and injected with antibiotics to survive unsanitary conditions.
World-Leading Industry: New Zealand processing facilities and techniques are world leading ensuring the maximum benefits are preserved in final whey product during the filtration process.

What is the difference between whey protein and plant-based protein?

Simply put Whey Protein comes from dairy (cows milk) and Pea Protein comes from plants. Both Whey and Pea protein are vegetarian friendly and Pea protein is vegan. Nutritionally Go Good Whey and Pea protein is almost identical it really only comes down to personal dietary preference to choose one over the other. The consistency of whey protein is slightly lighter than pea protein which means it’s not as thick. Both Go Good whey and pea protein is sourced from world leading suppliers ensuring premium quality and the best possible nutritional profile.

Is whey protein suitable for vegetarians and vegans?

Yes, our complete range of WPC is suitable for lactose vegetarians to consume. Protein powders are an extremely effective way to boost protein intake and meet daily nutrient needs. If you are vegan, our plant protein range will suit your diet.

How much protein powder should I use?

A physically active person needs 1.2 – 1.8 grams of protein per kilo (kg) of bodyweight each day to maintain and build lean muscle mass. If you exercise regularly like us, then two serves of protein powder per day is ideal. To make it simple we have 2 scoops in a morning smoothie and directly after training / exercise.

What is the recommended serving size?

We’ve made things simple. Two full paper scoops will make a 30g serving. Each serving of whey protein concentrate contains about 24g of protein.

When should I use protein powder?

30mins after physical activity and throughout the day as preferred - protein powder is a recommend addition to healthy smoothies. This is when your muscles are most likely to absorb the nutrients needed for muscle growth and recovery. If possible blend or consume our protein with a banana as this will help raise blood sugar levels making you feel better and assist with recovery.

Can I take protein powder while pregnant or breastfeeding?

Short answer, yes. Our protein powders are manufactured to the highest standards using only the cleanest, healthiest ingredients.

While protein powder makes up a substantial portion of most infant formulas and is a staple source of a child’s nutrition following birth it is recommended users always consult with health professionals.

We are 100% transparent with what goes into our products. A copy of any of our products nutritional panel should be sufficient to validate a second professional opinion.

Can children use Go Good protein powder?

Yes. Go Good products are safe for all children over 5 to use as part of a balanced, varied diet.